The Industry’s Associations and Organizations
Numerous resources exist to help aftermarket businesses be more productive, efficient and profitable. Associations, organizations and trade shows all contribute to the aftermarket’s success through agenda-setting dialogue, networking and product/service knowledge and training.
Following is Truck Parts & Service magazine’s annual roundup of the industry’s associations, organizations and shows.
The American Council of Frame and Alignment Specialists is an association of independent heavy-duty repair facilities with the goal of providing the most relevant and high quality technician training programs at the lowest cost possible. The association conducts two or more two-day training clinics each year. These clinics are open to everyone, with priority given to regular ACOFAS members and associate members.
ACOFS 2010 clinics focused on: single and two-plate clutch maintenance and adjustment; wheel-end torque and dial indicating; advancements in lubricants and coolants; extended-life hub sealed bearing units; king pin maintenance, gauging and replacement; fuel emission advancements; electric-hybrid technology; and torque multiplier maintenance and certification.
Contact: Gordon Botts
Phone: 800/822-6887
E-mail: [email protected]
Internet: www.acofas.com
The Association of Diesel Specialists has served the diesel fuel injection, governor, turbocharger and related systems industry since 1956, with current membership spanning the United States, Canada, Mexico and 58 other countries.
At its annual international convention, industry leaders address trends and present new ideas on service and technology. The latest state-of-the-art products are showcased in a trade exhibit setting. ADS programs include: the ADS Nationwide Warranty, which assures warranty repair for mobile equipment operators at participating member shops; Parts Finder, an online source for buying and selling surplus parts; and an always-expanding roster of technical training tools.
Contact: David Fehling
Phone: 913/345-0288
Fax: 913/345-0299
E-mail: [email protected]
Internet: www.diesel.org
The Association of Equipment Management Professionals is an organization for fleet executives who manage off-road construction, forestry, municipal government, utilities, gas and oil exploration, solid waste, mining, commercial farming and aviation ground equipment.
It created the Equipment Triangle philosophy, which is defined as the continuing relationship between the end users, manufacturer/supplier and the local distributor throughout a product’s life cycle.
The Triangle Philosophy is the driving force behind all of the association’s educational programs, including national conferences, online learning and three certification programs including the Certified Equipment Manager.
Contact: Stan Orr
Phone: 970/384-0510
Fax: 970/384-0512
E-mail: [email protected]
Internet: www.aemp.org
The Automotive Engine Rebuilders Association provides machine shop members with the resources machinists need to focus on the business that makes them money: building engines.
Programs include a toll-free technical hotline, a monthly resource mailing that includes a newsletter, technical service bulletins, engine specification sheets and more. AERA also offers training videos and books, engine specification (PRO-SIS) and business management (SMS) software, promotional materials and shop aids, a nationwide 65 percent discounted shipping program, a technical program in Spanish, a presence in Washington, D.C., and an annual convention.
Contact: John Goodman
Phone: 847/541-6550
Fax: 847/541-5808
E-mail: [email protected]
Internet: www.aera.org
The Automotive Parts Remanufacturers Association serves more than 1,000 members worldwide who are engaged in remanufacturing motor vehicle parts. APRA recently formed the Heavy Duty Remanufacturers Group as a way of uniting the industry across all product lines. Its Web site, www.hdrg.org, lists complete details about 300 remanufacturers of heavy-duty products worldwide.
APRA sponsors the international “BIG ‘R’ Show,” which encourages networking and exposes remanufacturers to new products, equipment and services. There are numerous workshops and seminars at the event. APRA has a virtual tradeshow online at www.BIGRShow.com. Members also may participate in warranty administration, business insurance, health insurance and other programs and can take advantage of special discounts on shipping, with savings as high as 70 percent through YRC .
APRA provides a number of training opportunities, including an average of nine two-day technical clinics on particular product lines each year, covering heavy-duty brakes, heavy-duty transmissions, heavy-duty clutches and heavy-duty electrical systems.
Contact: William C. Gager
Phone: 703/968-2772
Fax: 703/968-2878
E-mail: [email protected]
Internet: www.apra.org;
www.BIGRShow.com; www.hdrg.org
The National Institute for Automotive Service Excellence was established in 1972 to improve the quality of vehicle service and repair through testing technician competency. Today there are more than 400,000 ASE-certified professionals.
ASE’s mission is to improve the quality of vehicle repair and service through testing and certification of service professionals. Exams are grouped into specialties for auto, medium/heavy truck, truck equipment, school bus and collision repair technicians as well as machinists, alternate fuel technicians, parts specialists and service consultants.
Upon passing at least one exam and after providing proof of two years of relevant work experience, the technician becomes ASE-certified.
The organization produces a newsletter for certified professionals, The Blue Seal Tech News; holds an annual meeting where the country’s top technicians are honored; and offers a wide range of products to help shop owners promote the fact that ASE-certified technicians are employed by their shops.
Contact: Chuck Roberts
Phone: 703/669-6661
Fax: 703/669-6127
E-mail: [email protected]
Internet: www.asecert.org
American Truck Dealers is the commercial truck division of the National Automobile Dealers Association. It was founded in 1970 to serve as the voice of America’s truck dealers and offers profit-building management ideas, government and industry relations advocacy and programs to increase personal financial security.
ATD 20 Groups, a dealer-focused business development program, provide dealers with financial analyses of their operations and opportunities to work with non-competing dealers to increase the profitability of their businesses.
The ATD Truck Dealer Academy is now in its 20th year of training truck dealer successors and professional managers in all phases of dealership management.
The annual Dealer Attitude Survey of both manufacturers and suppliers uncovers attitudes toward industry issues. Dealer concerns then are communicated directly to manufacturers and suppliers through face-to-face meetings.
The annual convention allows attendees to listen to nationally recognized industry leaders and participate in management workshops, as well as see the latest in available equipment and services.
Contact: Bert Hulgrave
Phone: 800/352-6232
Fax: 703/749-4700
E-mail: [email protected]
Internet: www.atd.org
The Charlotte Diesel Super Show is a unique experiential, outdoor event that attracts industry guests from both the trucking and construction industries. It is a two-day event that combines industry exhibits, hands-on demonstrations, ride and drives, truck drag racing, a top-line country music concert and the Pride & Polish Truck Beauty Contest.
In it inaugural year (2010), the CDSS attracted thousands of industry personnel and truck and construction enthusiasts.
Contact: Alan Sims
Phone: 888/349-4287
Fax: 205/248-1333
E-mail: [email protected]
Internet: www.dieselsupershow.com
The Canadian Transportation Equipment Association represents manufacturers of truck chassis, equipment, truck bodies, trailers and specialty vehicles. Other members include dealers, distributors, parts and equipment suppliers, service providers and engineering/testing firms.
Dealing with federal and provincial regulators, CTEA provides support services for parts and equipment sourcing, an export/import advisory service, library services, testing programs and data, practices for the transport of dangerous goods and a technical bulletin report service. In addition, CTEA maintains an extensive database and broad range of market knowledge to
assist market research.
Contact: Don Moore
Phone: 519/631-0414
Fax: 519/631-1333
E-mail: [email protected]
Internet: www.ctea.ca
The Commercial Vehicle Outlook Conference is held prior to the 13th annual Great American Trucking Show. The 2010 CVOC attracted industry thought leaders from across the country. This executive level conference attracted more than 350 industry leaders representing the countries largest fleets, truck manufacturers, dealers and industry suppliers. With an unmatched program of informative sessions, key speakers and networking opportunities, it is quickly becoming the must attend event for trucking industry executives.
Contact: Alan Sims
Phone: 888/349-4287
Fax: 205/248-1333
E-mail: [email protected]
Internet: www.truckshow.com
The Commercial Vehicle Solutions Network, formed on January 1, 2006, is the largest independent aftermarket distributor governed organization that brings members from all the major industry marketing groups and supplier companies together in one location at one time.
CVSN represents close to 80 of the top independent heavy-duty aftermarket distributors in the industry, operating 500 locations across the United States, Canada and Puerto Rico.
CVSN is a one-third owner of the annual Heavy Duty Aftermarket Week (HDAW) event and provides an industry-wide Aftermarket Distribution Summit every September for professional development, legislative awareness and business networking and opportunities.
Contact: Angelo Volpe
Phone: 904/737-2900
Fax: 904/636-9881
E-mail: [email protected]
Internet: www.cvsn.org
4TEC
The Intelligent Vehicle Electronics Technology Council is a technical council comprised of engineering executives from HDMA member companies. This council focuses on the needs of the heavy-duty electrical and electronics manufacturers regarding government representation and industry testing standards design compatibility issues.
The main goal of 4TEC is to provide input to the various regulatory agencies regarding rulemaking and to collectively serve as a technical resources to each other and government agencies when required.
Contact: Mark Iasiello
Phone: 919/406-8823
Fax: 914/406-1465
E-mail: [email protected]
Internet: www.hdma.org
The Great American Trucking Show quickly has become one of the largest medium- and heavy-duty trucking events. Attendees of the 2011 show will be able to meet face-to-face with hundreds of exhibiting companies representing major truck and trailer OEMs, as well as suppliers of components, parts and services.
The 2011 show will include not only exhibits, but also the Pride & Polish Truck Beauty Contest, educational seminars produced by the Texas Motor Transportation Association, Overdrive’s Partners in Business and much more. Additionally, other industry associations will have meetings that run concurrently with GATS, and the Commercial Vehicle Outlook Conference will be held prior to the opening of the show.
Contact: Alan Sims
Phone: 888/349-4287
Fax: 205/248-1333
E-mail: [email protected]
Internet: www.truckshow.com
An affiliate division of the National Truck Equipment Association, The Green Truck Association was established in the spring of 2010 in recognition of the growing interest in and demand for green products within the work truck industry. The GTA helps fleets, manufacturers, upfitters, government agencies and other industry stakeholders stay up-to-date with relevant regulatory and industry developments, while also helping to expand and improve the market for green truck applications.
The association offers members information on green trucks and technology developments; legislative, regulatory and funding initiatives; market data and technical resources; green truck products and initiatives; and more.
Contact: Jim Hamilton
Phone: 800/441-6832
Fax: 248/489-8590
E-Mail: [email protected]
Internet: www.ntea.com
The Great West Truck Show is the largest major trucking show dedicated to serving the western United States. In 2011, attendees can expect to interface with leading truck and trailer manufacturers, as well as suppliers of components, parts and services geared toward medium- and heavy-duty trucking.
In addition to exhibits, attendees can attend educational seminars held by The California Trucking Association and also view custom trucks at the Pride & Polish Truck Beauty Contest.
Contact: Alan Sims
Phone: 888/349-4287
Fax: 205/248-1333
E-mail: [email protected]
Internet: www.truckshow.com
Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,500 managers and executives from 15 countries — including distributors, manufacturers, service providers, educators and media — attended the 2010 conference in Las Vegas.
HDAW is organized by CVSN, HDDA and HDMA, and is presented by a joint operating committee composed of industry leaders from ACOFAS, ADS, AEA, APRA/HDRG, CVSN, HDA Truck Pride, HDDA, HDMA, ITPA, OAC, Power HD, SSA, TARA and VIPAR Heavy Duty.
HDAW is designed to bring together all stakeholders in the heavy-duty aftermarket distribution channel. The strategic intent of HDAW is to serve as a program and venue for multiple aftermarket associations and groups to hold annual meetings in conjunction with a first rate business conference.
Contact: Bill Glasgow
Phone: 708/226-1300
Fax: 708/226-1310
E-mail: [email protected]
Internet: www.hdaw.org
The Heavy Duty Brake Manufacturers Council is a technical council of the Heavy Duty Manufacturers Association. It provides technical feedback to regulatory agencies on proposed rules, monitors new regulations to provide feedback to the Department of Transportation and collaborates with various industry associations and other organizations to ensure government regulations are fair and objective.
Contact: Mark Iasiello
Phone: 919/406-8823
Fax: 919/549-4824
E-mail: [email protected]
Internet: www.hdma.org
The Heavy Duty Distribution Association serves aftermarket distributors and manufacturers of parts and services for commercial vehicles in North America.
HDDA provides members with market research capabilities, e-commerce standards, Washington representation, advocacy for industry issues, educational and training opportunities, communication between aftermarket distribution channels and specialized member services.
HDDA is a co-organizer of Heavy Duty Aftermarket Week.
Contact: Lee Kadrich
Phone: 301/654-6664
Fax: 301/654-3299
E-mail: [email protected]
Internet: www.hdda.org
The Heavy Duty Distributor Council is a Canadian non-profit corporation organized to educate its members on the subjects of production, use, service, maintenance, repair and replacement of heavy-duty truck and trailer parts.
HDDC warehouse distributor members represent a complete range of original equipment chassis component/system manufacturers including light- medium- and heavy-duty truck and trailer accessories.
The association’s WDs support OE component warranty programs, offer and arrange on- and off-site technical training in support of fleet maintenance practices and help source hard-to-find parts through the HDCC network.
Some members offer shop services for trucks and trailers and some offer inventory control programs and remanufactured components.
Contact: Al Tucker
Phone: 519/631-9424
Fax: 519/631-3315
E-mail: [email protected]
Internet: www.hddc.on.ca
The Heavy Duty Manufacturers Association is the industry’s primary advocate for members of the commercial vehicle supplier community. HDMA provides industry leadership for NAFTA-based, global commercial vehicle suppliers through a range of services to its members.
HDMA serves the commercial vehicle component supplier industry as a change agent, thought leader, industry advocate and as the voice of the industry to the government, OEM and aftermarket customers.
Contact: Timothy Kraus
Phone: 919/406-8835
Fax: 919/549-4824
E-mail: [email protected]; [email protected]; [email protected]
Internet: www.hdma.org
HDMA SEC
HDMA Strategic Energy Council is comprised of executives, technical engineers and marketing professionals of HDMA member companies. This council focuses on expanding its members’ reach in Washington to influence current clean energy legislation and functions as a proactive group to keep ahead of future energy-related regulations.
Contact: Jennifer Hjalmquist
Phone: 919/406-8847
Fax: 914/406-1465
E-mail: [email protected]
Internet: www.hdma.org
The Heavy Duty Representatives Association includes heavy-duty manufacturer representative agencies from across the United States and Canada. Member agencies market heavy-duty truck component parts both to the aftermarket and to original equipment manufacturers. The HDRA membership directory is organized alphabetically as well as by region, with a profile of each member agency.
Contact: Randy Brothers
Phone: 847/760-0067
Fax: 630/672-7418
E-mail: [email protected]
Internet: www.hdra.org
HDX Services, Inc. connects distributors and manufacturers through standard technology platforms and forms. It is focused exclusively on offering e-commerce services to the heavy-duty industry.
HDX offers a commercial suite of electronic solutions for ordering, invoicing, inventory management, price file updates, Web site functionality and other customized services that fit various business needs. Solutions from HDX help heavy-duty distributors and manufacturers reduce operational costs and foster stronger trading partner relationships and include electronic data interchange, electronic pricing updates, HDX SiMAN and vendor managed inventory.
Contact: Edward Kuo
Phone: 616/682-9900
Fax: 616/825-5912
E-mail: [email protected]
Internet: www.hdexchange.com
The International Truck Parts Association was organized in 1974. Its members’ primary business is the selling of rebuilt, reconditioned and used components for heavy-duty trucks in the United States and abroad. Its business meetings are held annually in April and October.
Contact: Scott Tetz
Phone: 866/346-5692
Fax: 866/895-4654
E-mail: [email protected]
Internet: www.itpa.com
Founded in 1981, the Mobile Air Conditioning Society is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians in complying with 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment.
MACS also provides information and services to more than 60,000 industry shops, suppliers and technicians. The society serves the industry through informational tools and publications, self-paced educational materials, leader-led training clinics, industry technical partnerships and other member services.
MACS represent a growing membership in North America and 47 countries around the world, and is affiliated with the Vehicle Air Conditioning Specialists of Australia (VASA).
Contact: Marion Posen
Phone: 215/631-7020
Fax: 215/631-7017
E-mail: [email protected]
Internet: www.macsw.org
The Mid-America Trucking Show marks its 40th year of service to trucking. Each year more than 1,000 exhibiting companies showcase more than 1 million square feet of exhibits to more than 70,000 attendees from all 50 states and 59 foreign countries.
Exhibitors show new products, and attendees can research products and services, keep up with the latest industry developments, participate in educational seminars, find new suppliers and purchase new parts and equipment.
Contact: Toby Young
Phone: 502/899-3892
Fax: 502/899-3952
E-mail: [email protected]
Internet: www.truckingshow.com
The International Heat Transfer Association was founded in 1954 to serve businesses in the cooling system service industries. Today, NARSA is a trade association that is a group of diversified businesses that provide services and products for heat exchange to a variety of industries including over-the-road trucking, and to different levels within those industries globally. NARSA focuses on products such as radiators, condensers, coolers, chillers, oil-to-air coolers, air-to-air coolers, plate and fin, and tube and shell heat exchangers. Its members engage in the maintenance, remanufacturing, fabricating, design, manufacturing, distributing, reselling and retailing of these products and services.
NARSA’s mission is to help its members and member companies to become better businesses and entrepreneurs in heat transfer products and services.
Contact: Wayne Juchno
Phone: 800/551-3232
Fax: 724-799-8416
E-mail: [email protected]
Internet: www.narsa.org
NATSO is the trade association of America’s $65 billion travel plaza and truck stop industry. The association was founded in 1960 by truck-stop operators as a means of managing credit information on their mutual customers.
Today NATSO serves as North America’s official source of information on the diverse travel plaza and truck-stop industry; conducts an annual convention and trade show; acts as the voice of the industry in Washington D.C. on legislative and regulatory matters; and supports efforts to improve the business climate in which its member companies operate.
Contact: Pamela Hayes
Phone: 703/739-8565
Fax: 703/684-4525
E-mail: [email protected]
Internet: www.natso.com
The National Trailer Dealers Association was established in 1990 and currently represents more than 300 semi-trailer dealers and manufacturers throughout North America. The association maintains its administrative headquarters in suburban Detroit.
Its Web site, www.ntda.org, is an industry resource providing information about NTDA membership and services.
Contact: Jim Hamilton
Phone: 800/800-4552
Fax: 248/489-8590
E-mail: [email protected]
Internet: www.ntda.org
Established in 1964, the National Truck Equipment Association is the leading association supporting the work truck and trailer industry. It currently represents more than 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories.
The NTEA provides in-depth technical information, education and member programs/services and produces The Work Truck Show in March.
The NTEA is dedicated to furthering the growth, profitability and professionalism of the commercial truck and transportation equipment industry.
Contact: Jim Hamilton
Phone: 800/441-6832
Fax: 248/489-8590
E-mail: [email protected]
Internet: www.ntea.com
The Production Engine Remanufacturers Association serves more than 150 members worldwide who are engaged in remanufacturing engines as well as suppliers of cores, components or equipment to remanufacturers.
PERA’s annual conferences are designed to provide an arena for the development and sharing of ideas and experiences conducive to the advancement and improvement of the industry and individual businesses. The programs stress the importance of communication between all industry levels and the general public, the necessity for continual education in order to remain alert to changing conditions in the international business scene and the significance of maintaining proper management philosophies.
EngineDataSource.com provides electronic billing of materials along with a collection of engine parts data. A free 30-day subscription is available.
Contact: Nancie Boland
Phone: 417/998-5057
Fax: 417/998-5056
E-mail: [email protected]
Internet: www.pera.org;
The Society of Automotive Engineers is a resource for technical information and expertise used in designing, building, maintaining and operating self-propelled vehicles. More than 84,000 engineers, business executives, educators and students form a network to share information and ideas.
SAE helps produce engineering standards and publishes thousands of technical papers and books.
Meetings such as the annual SAE Commercial Vehicle Engineering Congress and Exhibition provide opportunities to network and share information. SAE also offers a full complement of professional development activities such as seminars, workshops and continuing education programs.
Contact: Shawn Andreassi
Phone: 724/772-8522
Fax: 724/776-3049
E-mail: [email protected]
Internet: www.sae.org
The Service Specialists Association represents owners and managers of independent repair and maintenance facilities, as well as manufacturers and suppliers to the heavy-duty independent service industry.
SSA’s goal is to provide a forum for the distribution of technical and business information. Networking with fellow members and suppliers, SSA participants have access to technical knowledge, business trends and the opportunity to solve problems. The group meets at an annual fall convention with keynote speakers, product profiles from suppliers, a tabletop display program, roundtable discussions and opportunities for networking.
Other benefits include an annual financial analysis survey, plus membership in the Heavy Vehicle Maintenance Group and the National Association of Wholesaler-Distributors.
Contact: Randy Brothers
Phone: 847/760-0067
Fax: 630/672-7418
E-mail: [email protected]
Internet: www.truckservice.org
The Truck-frame & Axle Repair Association was formed in 1966 to promote the chassis alignment and frame-repair industry. Members repair heavy-duty trucks, tractors, trailers, chassis, frames, axles, housings and suspensions.
Each regular member is required to have the expertise and equipment to correct frames, axles, housings, balance tires and perform complete alignment procedures. Associate memberships are encouraged for truck repair facilities, insurance companies, adjusters, appraisers, suppliers and others who are engaged in the heavy-duty repair industry.
TARA holds two annual meetings, one in the fall and one in the spring. It keeps members updated on current procedures and industry trends and also sponsors technician educational seminars at locations across the United States. These sessions are designed for classroom training as well as hands-on shop experience.
Contact: Ken Dias
Phone: 877/735-1687
Fax: 877/735-1688
E-mail: [email protected]
Internet: www.taraassociation.com
The Tire Industry Association is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, materials or services to the industry. It has a history that spans more than 80 years and includes several name changes.
Originally known as the National Tire Dealers & Retreaders Association, the organization gave birth over the years to the American Retreaders Association (ARA) and the Tire Association of North America (TANA). ARA changed its name to the International Tire & Rubber Association and merged with TANA in 2002 to form the current Tire Industry Association, which now represents every interest in the tire industry.
Contact: Roy Littlefield
Phone: 301/430-7280
Fax: 301/430-7283
E-mail: [email protected]
Internet: www.tireindustry.org
The Technology & Maintenance Council of the American Trucking Associations is dedicated to the improvement of equipment, its maintenance and maintenance management of all on- and off-board technologies that support trucking in order to benefit society through the highest standards of transport productivity and safety.
Members enjoy working relationships with manufacturers, federal agencies, state trucking associations and other groups. TMC’s membership includes fleet maintenance, information technology and logistics professionals, educators and technicians. Associate members represent a broad array of OEM and aftermarket manufacturers and suppliers.
TMC hosts two yearly meetings along with the TMCSuperTech national technician skills competition. Meetings feature a full slate of technical sessions and more than 100 Task Forces where TMC Recommended Practices (RPs) are created and updated. In addition to its biannual RP Manual, TMC produces a variety of publications, including two newsletters, a quarterly magazine and a technical journal.
Contact: Robert Braswell
Phone: 703/838-1763
Fax: 703/684-4328
E-mail: [email protected]
Internet: www.truckline.com
The Truck Renting and Leasing Association is a voluntary, non-profit national trade association that provides a unified and focused voice for the truck renting and leasing industry.
TRALA’s membership includes more than 100 suppliers and approximately 400 leasing and rental firms. The renting and leasing industry, with $26 billion in annual revenue, is responsible for approximately 40 percent of all new Class 3 through 8 commercial registrations and maintains nearly one million trucks on the road today.
More than 200 top level executives attend TRALA’s Annual Meeting, which includes a technology fair with exhibits from more than 45 suppliers, manufacturers and others allied to the industry.
Contact: Shannon Davison
Phone: 703/299-9120
E-mail: [email protected]
Internet: www.trala.org
The Used Truck Association is the only organization dedicated to supporting those involved in the used-truck industry. It is comprised of used-truck professionals and associated businesses committed to strengthening the used-truck industry. The UTA is dedicated to providing a source of direction in the areas of professionalism and ethics, while promoting the highest standards of service and conduct. It provides a platform to foster the sharing of knowledge and supply resources to support the efforts of those involved in the used-truck industry.
The association provides education and training for those involved in the used-truck marketplace and promotes the image of used-truck dealers nationwide and in Canada, as well as the used-truck industry as a whole.
Contact: Rick Clark
Phone: 877/438-7882
Fax: 817/438-8392
E-mail: [email protected]
Internet: www.uta.org
Marketing Groups
In addition to the industry’s associations and organizations, aftermarket marketing groups help members leverage collective purchasing advantages, launch uniform marketing campaigns, implement new programs and technologies and access product and repair data.
HDA Truck Pride is North America’s largest independent provider of parts and service to the commercial vehicle aftermarket. The marketing group was formed in 2010 with the merger of Heavy Duty America and Truck Pride. With more than 700 distribution locations and more than 400 service facilities, HDA Truck Pride’s goal is to grow its businesses through product and program diversification. The new organization is focused on value-added services; not just delivering parts, but solving problems and driving technical expertise.
HDA Truck Pride offers training, sales and service support, and marketing programs all focused on growing the business of its members, fleet customers and service experts. The new group plans to consolidate product and program offerings, while expanding its industry presence to fleets and service facilities. The Truck Service Experts program, comprised of marketing and business programs for the independent repair shop, will be enhanced with greater coverage and networking identity. Another key focal point for HDA Truck Pride’s growth strategy is the national and regional fleet program. The scale and expertise of the new combined network brings years of product knowledge and end-user relationships that will be incorporated as it expands its major fleet presence.
Contact: Tina Alread
Phone: 800/432-2033
Fax: 314/291-1018
E-mail: [email protected]
Inernet: www.hdatruckpride.com
Power Heavy Duty was formed in July 1994 and is one of three groups that fall under the Elite Automotive Marketing umbrella. Power Heavy Duty has approved programs with key heavy-duty manufacturers and offers some centralized billing.
The organization’s goal is to help the independent distributor and service specialist stay competitive in today’s market. The group’s collective purchasing power can earn its members rebates that help them be more competitive and profitable in their market area.
Power Heavy Duty also offers territory protection and seeks current member input when evaluating new members.
Contact: Brett Upton
Phone: 866/350-8126
Fax: 281/485-8886
E-mail: [email protected]
Internet: www.powerheavyduty.net
VIPAR Heavy Duty serves the needs of its distributors and vendor partners by providing value-added, channel-specific tools that enable them to best serve their customers.
The group’s supplier programs leverage the network’s purchasing power to develop competitive programs emphasizing brand-name parts, while its marketing services focus on building corporate and product brand awareness, with a key concentration on national fleet programs, the VIPro Truck-Force service center program, supplier promotions and brand management, to name a few.
VIPAR Heavy Duty also offers members extensive technological support, with tools including v-Enterprises, MSDS eService and a parts cross-referencing system.
Contact: Jeff Paul
Phone: 815/788-1700
Fax: 815/788-1900
E-mail: [email protected]
Internet: www.vipar.com
