The new mobile website is designed for better orientation mobile devices and allows users to more easily call, email, browse products and view related photos.
“Our demographic is so mobile – truckers are always on the road,” says Craig Kruckeberg, Chief Visionary Officer of Minimizer. “We needed to launch a mobile site that would render better on truckers’ mobile devices in their hands and in their trucks. The new mobile site allows for a seamless digital interaction with our target market.”
The new mobile site also allows one touch access to Minimizer’s social media campaigns on Twitter, Facebook, and YouTube. Users can also sign-up for Minimizer’s eNewsletter, and view Minimizer’s tradeshow schedule.
