“Adding the Petty Challenger to our mobile marketing program allows Wix to further our local and regional customer events and trade shows, attendance at motorsports events while also deepening our relationships with our customers’ customers,” says Mike Harvey, brand manager for Wix Filters. “The Wix H2 and its driver, who is known across the country as Hummer Bob, have built a successful following over the past nine years and we hope to continue the excitement of the program by adding the Richard Petty Challenger and more events across the U.S.”
The Richard Petty custom-built 2010 Dodge Challenger was created for Wix Filters by Petty’s Garage, a high-performance speed shop founded in 2008 as an expansion of Richard Petty’s competitive career and ambition to find ways to continue to win on and off the track. Wix says the Challenger also features a Wix-inspired paint scheme and is fully equipped with Wix oil, air, fuel and cabin air filters. Roger Whitworth will be at the helm at the Petty Challenger.
