Minimizer adds to leadership team, staff

Minimizer has hired Jason Rhoads as Director of Marketing, where he will provide enhanced marketing tools for the Minimizer sales team, develop strategy for reaching new markets and creating dynamic opportunities to promote Minimizer’s unique value propositions.

Most recently Rhodes served as National Sales Manager for Randall- Reilly Business Media in Tuscaloosa, Ala., and parent company of Truck Parts & Service.

“Jason is an expert at creating brand equity, brand positioning and developing trust-based relationships with vendors and clients,” says Minimizer CEO and Chief Visionary, Craig Kruckeberg. “As our company grows we need world-class executive leadership and Jason brings that level of talent to our team. I am excited to see him take Minimizer’s marketing efforts to the next level.”

Jason Rhoads can be reached at (800) 248-3855 or via email at

Additionally, David Singler as Minimizer’s new Southeast Regional Sales Manager, after a five year stint as a sales representative for Balkamp, a leading distributor of automotive aftermarket products.

“David brings hands-on knowledge of the southeastern region as he has worked and lived there his entire career,” says Minimizer Vice President of Sales Roger Malatt. “His background of working for industry leaders in the aftermarket parts industry and the top-tier sales training experience he brings makes him an excellent fit for the Minimizer team.”

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