The four-week event, branded #5lbPledge, will take place on the company’s Twitter account.
The campaign and contest, already underway, ends Sept. 25.
#5lbPledge is a connection to Alcoa’s lightest and strongest heavy-duty truck wheel on the market, the Ultra ONE wheel with MagnaForce alloy. The 40-pound wheel, launched in March 2014, weighs five pounds less than its highest volume wheel, saving nearly another 100 pounds per 18-wheeler versus the previous lightest option—increasing payload and fuel economy while lowering maintenance costs.
Alcoa’s Ultra ONE wheel with MagnaForce alloy lost five pounds, which the company says resulted in an overall better “lifestyle.” Therefore, Alcoa wants to both encourage others to better themselves through expert information and allow followers and participants to showcase their journeys and tips to healthy success.
#5lbPledge focus this week is #fitness. Think being on the road prevents exercising? #wheretheresawilltheresaway https://t.co/PINLaFUYyc
— Alcoa Wheels (@AlcoaWheels) August 25, 2015
Alcoa Wheels urges social media followers and contestants to follow the company on Twitter; snap eligible photos and/or video of their healthy lifestyle tips and success stories. Participants should tag the images with the hashtag #5lbPledge. The posting must comply with the terms of service and use of Twitter. Completing these steps will result in automatic entrance into the official contest. The contest is a dedicated social media activity and will be carried out solely through Twitter.
The photo sharing campaign and contest will accept all eligible and appropriate health and fitness-focused photo submissions; however, the company will also dedicate certain weeks within the campaign time period as theme weeks, and ask followers to showcase specific photos in order to ensure the campaign remains fresh and exciting.
Prizes will be awarded every Friday corresponding to that’s week’s theme. When the campaign and contest officially closes, Alcoa Wheels will evaluate all photos and videos and announce a Grand Prize winner, who will receive a pair of Alcoa Ultra ONE wheels with MagnaForce alloy.
Winners will be contacted using the Direct Message feature on Twitter.
