In situations where space is tight, sales flyers available at vendor displays or a parts counter also can help increase product awareness and visibility.
Nick Seidel, vice president and sales manager at Action Truck Parts, requests flyers from all of his suppliers, and says he distributes them to customers during sales calls in addition to placing them in his store.
Josh Foster, director of sales at Trux Accessories, says the goal with any pamphlet is the same as a retail display — to showcase what a vendor produces and what a distributor has available.
“We want our distributors to give our sheets to the end user, because ultimately that’s who we’re trying to reach,” he says.
