The new van, which features a life-sized photo of the Railers HC goalie on its side doors and TRAX on the back, will be used to transport player equipment to games and the team mascot TRAX to public appearances. The van will travel throughout New England as well as New York.
“It will be exciting for our employees and customers to see the ATG logo on the team van and for fans, families and businesses to know we share their support of the Railers and commitment to community,” says Kevin Holmes ATG president and CEO. “This sponsorship expands awareness of the ATG brand and its dealers throughout New England and also allows us to provide our network of employees the opportunity to attend great events with co-workers, friends and family.”
As part of its sponsorship, ATG says it will provide promotional game-day giveaways for fans and monthly opportunities for employees to win tickets to a game. ATG also plans to offer its employees two “Night at the Railers” game packages that include hotel accommodations, plus a special event package that provides a block of game tickets for a non-profit group or community organization of their choice.
“ATG has a long history of outstanding customer service and deep involvement in the community, and we are excited to extend our partnership with an organization whose values are so closely aligned with our own,” says Mike Myers, president of the Worcester Railers Hockey Club.
“The success of ATG is built on the dedication of our employees, service to our customers and giving back to our communities,” said Holmes. “We look forward to working with the Railers on other community-related and charitable initiatives and are proud to support the team’s continued growth and success.”
