MacKay & Company has released its 2025 DataMac Tire Operator Report.
Within the report, MacKay & Company states overall tire replacement demand for Class 6-8 power units, trailers and container chassis is forecast to grow 5.5% over last year, reaching 21.1 million new tire replacements and 16.9 million retread replacements. The total value of the replacement tire market is projected to increase nearly 12.4%, reaching $20.4 billion at current retail prices. MacKay & Company states this upward shift is largely driven by rising production costs, tariffs on imports and steel and price increases.
MacKay & Company also states the industry’s leading manufacturers — Michelin, Bridgestone and Goodyear — retain their dominant market positions, though rankings vary slightly depending on vehicle class.
Dependability remains the most important factor influencing purchasing decisions for both new and retread tires, followed closely by past brand experience, product availability, provider support and tread life. The company adds training quality provided by manufacturers continues to rate lowest among surveyed performance factors, signaling room for improvement.
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MacKay & Company also notes that broader economic uncertainty continues to weigh on the market. Factors such as tariffs, inflation, government shutdowns and a softening truck economy contribute to volatility. Should the economy slow into recession, vehicle utilization and average annual mileage, both key inputs in tire replacement demand modeling, will likely decrease, the company states, driving down aftermarket demand.
For more information about the report, contact MacKay & Company.
