The companies announced Monday a formal long-term supply agreement and marketing partnership that will leverage the synergies and expertise of both companies — combining Webb Wheel’s expertise in manufacturing high-quality wheel-end products in the United States with Dana’s leadership in propulsion and energy-management solutions.
“We very much value the strategic alliance we have with Dana, which goes well beyond simply selling them products,” says PJ Caplan, vice president of sales and marketing at Webb Wheel’s OEM Business Unit. “Webb has been supplying Dana for over 20 years, and this agreement further strengthens our relationship and more closely aligns our mutual goals and strategies in the commercial vehicle market segment.”
“Our collaboration with Webb Wheel Products is instrumental in our strategy toward delivering advanced solutions to our customers,” adds Canan Myers, director of product management and strategy at Dana. “Together, we are committed to pushing the boundaries of innovation and sustainability in the commercial vehicle market and paving the way for future product releases that redefine industry standards.”
Dana previously had a joint marketing partnership with Eaton under the Roadranger brand. The program was jointly dissolved in 2011 and sunset in 2012.
