We are in a tumultuous age. Business moves faster today than any point in the past, and operating within today’s increasingly competitive marketplace takes work.

When distribution strategies of old have been disrupted, there only one way to respond, says Dirk Beveridge.

You have to update your vision. You have to change.

Presenting an educational session Tuesday at Heavy Duty Aftermarket Week (HDAW), Beveridge says most distributors in business today are aware of their need to change. The changing market landscape isn’t a new phenomenon. But Beveridge says that while distributors are succeeding in identifying challenges, they are failing to properly address them.

And he says the reason is simple — the tasks of today are the enemy of tomorrow.

Beveridge says 89 percent of heavy-duty distributors surveyed before HDAW acknowledged they struggle to address long-term planning. With so much going on at any one time. Beveridge says distributors just can’t find the time to break away and look down the road.

He says that absolutely must change.

Nothing separates industry leaders from contemporaries like evolution, and Beveridge says proactive planning are clear indicators of success in all industries. He cites Apple and Walt Disney as examples.

“If Apple was only worried about building the best iPhone, we wouldn’t have the iWatch coming out this week,” he says. “If Walt Disney was only worried about drawing the best Mickey Mouse, we wouldn’t have Disneyland.”

And distributors that want to change but don’t know we here to start shall only look in one direction, he says.

What will customers of today want tomorrow?

“If [you’re] going to lead, its vision that will begin to drive change and innovation,” Beveridge says.

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