Ram Truck is launching a new division to focus on commercial truck development, sales and support in a growing market. Embodied by the Tradesman trim level available on all models, the new Ram Commercial organization offers a full line of industrial-strength trucks and vans.
The new Ram Commercial division integrates a growing network of Ram BusinessLink dealers focused on the needs of commercial customers. Ram Commercial also will help offset the cost of doing business with On The Job incentives, specifically designed to lower the expense of commercial upfits.
Timing of Ram Commercial launch aligns with the upcoming launch of the Ram ProMaster and upswing in commercial demand. The auto industry is expected to grow by two million units year-over-year in 2012, and further growth expected in 2013. Commercial business represents about one quarter of the total volume.
Ram Commercial targets businesses in a variety of industries, including service and repairs, construction, transportation/shipping, large-medium-small businesses and agriculture.
“Ram Truck is committed to delivering the best value proposition with low total cost of ownership across the entire product line up. From the Ram 5500 Chassis Cab to the Ram C/V, we’re providing best-in-class capability and technology,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico — Chrysler Group LLC. “We’ve not only taken steps to expand and improve our product offerings but created and built upon customer service solutions, following through with BusinessLink and On the Job programs for customers who use their truck as a critical tool for business.”