Weekly new product roundup

Dec 26, 2025

Here’s a glimpse at the new products introduced to the trucking industry for the week of Dec. 22-28, 2025:

Minimizer expanded its floor mat line to include more Freightliner options.

Do you ever ask, 'Why are we losing sales?'

It usually starts with a simple question that pops up during a monthly review or a leadership meeting. Someone notices a dip in parts sales or a shift in order patterns.

Rush Enterprises executives Jason Wilder, COO, and Rusty Rush, president, chairman and CEO, speak during a press conference Tuesday at the 2025 Rush Tech Skills Rodeo in Nashville.

Rusty Rush cites overcapacity as thorn in truck sales turnaround

A competitor in the Medium-Duty, Ford category speaks to judges at the 2025 Rush Tech Skills Rodeo in Nashville.

Selling through the slowdown

How Hendrickson positions itself as trucking's ride control leader

FTR analysts are concerned that falling Class 8 orders might mean a lack of equipment limiting capacity in 2026-2027.

Weak ordering now may limit capacity later, FTR analysts say

Learn how to move your used trucks faster

With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.

Download