According to the company, the BackJoy is designed to improve alignment beyond a cushion or simple support through active stabilization. The user’s upper body weight creates constant adjustments that are said to work perfectly in sync with the BackJoy. The product is said to effectively remove the conditions that cause back pain when you sit by promoting proper body alignment. It is a Class I medical device that shifts user’s center of gravity to the front of their body, removing harmful pressure from the spine and back areas, BackJoy says.
The natural shape of BackJoy allows users to sit in comfort without contortion or the need for constant moving and adjustments, the company says. BackJoy is also said to be suitable for usage by a wide variety of body types, including individuals ranging from 95 to 300 pounds in weight.
“BackJoy is supported by science that illustrates the overall health benefits it can provide to help correct poor posture and spine alignment,” says Preston Willingham, BackJoy inventor. “Sitting in the incorrect position will simply hurt your body. Our unique product acts as a cradle that adjusts your seating position naturally through immediate core engagement, so your body can work the way it is supposed to. Users report immediate results in back pain and soreness and their newfound freedom to pursue activities they were forced to quit due to pain.”
