Fras-le to exhibit at AAPEX 2011

Updated Nov 2, 2011

Formula Truck Fras Le CmykFras-le North America Inc. has created a unique exhibit for the AAPEX 2011 Conference, being held this week at the Sands Expo Center in Las Vegas.

According to the company, it has turned its booth (#2658) into an interactive foam cast display of a Class 8 truck to show off its sponsorship of Formula Truck. Fras-le has been an official sponsor of this motorsports circuit for more than 10 years.

For most AAPEX attendees, the term “Formula Truck” is most likely a complete mystery, the company says.. Fras-le says Formula Truck is one of the largest racing series in South America and is a motorsport spectacle in which Class 8 truck tractors compete in a 10-race season.

A Formula Truck races at an average speed of 100 mph using high performance engines and modified suspensions, the company says. The truck bodies also are open for modification, as long as they maintain the appearance of the factory-delivered vehicle. Fras-le says roll cages are installed and the cabs are strengthened to ensure driver safety.

“Fras-le found a way to simplify the pit crew’s job during the races,” says Randy Mordue, director of sales and marketing for Fras-le’s North American commercial and light vehicle aftermarket. “Traditionally, a set of brake pads would not last for an entire race, so the trucks had to have replacement pads installed mid-race. That was until Fras-le created a friction formula that could withstand the demanding braking conditions and ultra-high temperatures.”

Fras-le equips the trucks with a specially formulated brake pad that it says lasts an entire race. This advancement in brake pad technology benefits Fras-le’s customers, the company says, as well as end users in markets around the world. Fras-le claims it brings this same level of quality and technology to its line of disc brake pads for the North American automotive aftermarket.

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