Dorman Products launches heavy-duty brand

Updated Jan 17, 2012

DormanDorman Products, Inc. has announced the launch of its HD Solutions brand of heavy-duty aftermarket parts.

This new product offering provides coverage for Class 4-8 heavy-duty vehicles in a variety of areas, including:

  • Door handles, including hinges and door checks
  • Fluid reservoirs, with upgraded design or material
  • Headlight modules and work lights
  • Hood components, including color coded springs, latch kits and cables
  • Window regulators and lift motors
  • Fuel senders, speed/tach sensors and dash panel parts
  • Wiper transmissions, coolant tubes and other upgraded, failure–prone parts

“We are all very excited for the opportunity to bring our new product development process, engineering capabilities and quality focus to the heavy-duty market,” says Steven Berman, Dorman CEO. “For Dorman, the HD Solutions launch represents the culmination of many years of research, planning and cutting edge product development.”

In addition to the heavy-duty parts offering, Dorman says it is introducing several selling and training tools designed to support the launch of the HD Solutions brand. A new website (www.dormanhdsolutions.com) offers access to comprehensive product detail in addition to a year\make\model parts search, the company says.

Also available now, Dorman says the new HD Solutions catalog features complete product detail, full color images, multiple indexes and tech tips.

Dorman says it will unveil its new brand publicly at HDAW in Las Vegas later this month.

“This new line offers more than just replacement parts, it focuses on providing unique benefits exclusive to our offering, “ says Scott Donnelly, Dorman’s director of heavy-duty sales. “Features such as re-engineered parts aimed at increasing durability, complete kits that yield time and cost savings, and products that enable technicians to replace just the failed piece rather than an entire assembly drive home the value that the HD Solutions line offers.”

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