Wix Filters has launched a completely refreshed website, www.wixfilters.com. According to Wix, the site features enhanced functionality, easier navigation and a modern, clean design that incorporates the company’s “We Love Engines” creative campaign platform.
“With more than 1 million unique visitors to our website each week, the time was right to enhance WixFilters.com and integrate our new creative campaign,” says Mike Harvey, brand manager for Wix Filters. “Wix has listened to its customers’ needs for more than 73 years, and we wanted to tailor our new website to better provide them with tools and information they need.”
Wix says the new site features a Filter Search, Store Locator and Product Look-up navigation on the center of the website landing page design, and search functionality is accessible directly on the homepage as well. Links to Wix Filters’ social media networks also are integrated in the homepage, the company says, providing visitors access to the videos, contests and dialogue that populate its brand extension channels.
“The website features reorganized content for easy navigation for all Wix customers and auto enthusiasts,” Harvey says. “Our ultimate goal was to create a website that is user-friendly and integrates quick-searching functionality and enhanced navigation without sacrificing the edge and innovation that is Wix.”