Minimizer held its first ever Partner Conference on Aug. 16, 2012 at Somerby Golf Course in Byron, Minn.
“Over the past several years we have made significant investments in our physical plant, product mix and sales channels,” says Craig Kruckeberg, Minimizer’s chief visionary officer. “We are starting to realize significant growth rewards and we felt it was time to bring together the external partners that have gotten us here and who will get us to where we want to go in the coming years.”
Minimizer says the event consisted of a morning filled with strategic planning reviews, product introductions and sales channel design, as well as partner awards. Lunch followed and included an introduction of the new Minimizer Innovation & Trailing Trailer. In the afternoon Minimizer hosted a golf scramble on the Somerby Golf Course.
The company says the evening brought an awards banquet, closing remarks from Minimizer management and a look at some new Minimizer promotional videos.
“The Minimizer meeting was very informative and professional. I think it is a brilliant idea to bring in your industry partners and allow them to assist in the development of new products — products for which they see a need,” says James Fiebiger from Farmers & Merchants State Bank. “Informing them that you have the technology and equipment to produce prototypes in hours that would normally take months of research and development is just plain smart. Not only does it develop partner loyalty but also allows Minimizer to leverage the entrepreneurial ideas of all their partners. It also builds a sense of ownership/pride in any future development you may have.”