Eaton creates virtual spokesperson for UltraShift Plus

Updated Oct 29, 2012

Ultra Shift PlusEaton Corporation has launched a virtual spokesperson that is personalized and tailored to provide information on Eaton’s lineup of UltraShift Plus automated manual transmissions.

The spokesperson’s name is Brian Fletcher, and he is now greeting everyone visiting

Eaton says the spokesperson will direct current and prospective customers to everything they need to know on the features, benefits and applications of UltraShift Plus. Fletcher will even provide customized information, based on viewers’ inputs, which will be tailored to their specific commercial truck application, Eaton says, be it linehaul, vocational or severe service.

“We still have more than 200 real sales and support representatives throughout North America to assist our customers through the Roadranger field organization,” says Christopher Konkel, field sales and service manager for Eaton. “Adding Brian Fletcher provides a unique customer service option and really leverages today’s latest digital technology tools to provide tailored information on UltraShift Plus that is relevant to each visitor and available 24/7.”

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