New product releases

Karmak sets goals to expand Fusion platform

The books haven’t yet closed on 2014 but Karmak, a provider of business management solutions for the commercial transportation industry, is already looking forward to 2015.

At the company’s annual Leadership & Technology conference, held this week in St. Louis, Adam Madsen, director of product management, says the company is already looking at ways to improve its Fusion product.

Fusion is the company’s flagship Windows-based solution designed specifically for the heavy-duty industry to handle the varied demands of operating a full-service truck operation. The platform can manage everything from service to inventory control to accounting and more.

Goals for 2015 center around customer relationship management (CRM), shop scheduling and reporting and analytics; each with a heavy focus on third party integration to boost the platform’s capabilities.

Madsen says the company’s goal is for the CRM to interface with whatever CRM is already in use, “not provide you with one, but with the one you want to use,” he adds, noting the company is working with several companies to provide options.

A heavy emphasis is also placed on shop scheduling in 2015 to increase efficiencies and profitability in service bays.
Karmak is at the beginning of a growth pattern with Fusion. Scott Elbring, Vice President of sales, says in 2013 the company had 12 customers with 39 locations. Already in 2014 that has grown to 35 customers with 117 locations, and by year’s end that is expected to hit 52 customers with 179 locations

There are currently 3,680 connected users, Elbring adds.

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