New product releases

New Oliver retread facility to open in El Paso

Oliver_PMS187Michelin Americas Truck Tires has announced the opening of the newest Oliver Rubber retread facility, Border Recapping, in El Paso, Texas.

The company says it will operate under the Border International umbrella of companies and will increase Oliver Rubber’s capacity to service the Southwest market.

In addition to Oliver retread products, the 32,000 sq.-ft. facility also offers new commercial-truck tire sales from the Michelin-family tire portfolio, including Michelin, BFGoodrich and Uniroyal brands.

“Border Recapping/Border International has a clear commitment to fleet service and has strategically located this facility in the Southwest,” says Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division.

“Both companies highly value innovation, technology and service which are paramount to the customer.”

Border International is a full-service truck, trailer, parts, service, body shop and leasing dealership. The location will employ seven technicians.

“Strategically opening Border Recapping next to our Border International dealership will create a one-stop solution for our customers needing new tires or retreads in addition to the service, parts and equipment we already provide,” says Border Recapping General Manager Charlie Cogdill.

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