Axalta expands to Imron Elite product line

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Updated Jan 28, 2021

Axalta is adding two new products to its high-performance Imron Elite coating solutions line in North America, Imron Elite ColorPLUS and Imron Elite Direct-to-Plastic basecoat.

The company says both products are designed to deliver premium-quality and superior durability for today’s commercial transportation vehicles.

Axalta’s Imron Elite ColorPLUS is a premium coating system designed specifically for the new and complicated paint schemes of recreational vehicles. Designed to produce a superior, long-lasting, glossy finish that meets recreational vehicles’ color and processing requirements, Axalta says Imron Elite ColorPLUS outperforms competitive products especially in product consumption and paint shop productivity.

Case study data shows the product consumption of ColorPLUS to be 25 to 30 percent less than competitive products. Axalta says full system application times with ColorPLUS coupled with oven cure time resulted in a 30 plus percent improvement in cycle time. It also leverages two cutting-edge companion clearcoats, 8460S and 8463S, which are designed to deliver outstanding system appearance and durability, the company says.

“Imron Elite Direct-to-Plastic basecoat improves productivity and performance for our customers by eliminating the need for a conventional adhesion promoter and simplifying the coating process from three steps to two,” says Marko Strukelj, director, Global Transportation Product Engineering, Axalta. “This basecoat also improves overall appearance and enhances adhesion to a plastic substrate.”

Axalta adds a Direct-to-Plastic (DTP) basecoat applies color directly and can be used with or without activation. It requires no scuffing before repainting, and it dries quickly while delivering excellent adhesion. DTP is also specially formulated to deliver great hiding, smooth application and exceptional flake control over multiple plastic substrates and is available in most solid, metallic, pearlescent and special-effect colors, the company says.

“We are excited to introduce these two products into the Imron product portfolio,” says Joseph Wood, vice president, Commercial Transportation Coatings, Axalta. “Both of these product extensions are aimed at helping our customers produce world class products while meeting cost, quality, and cycle time targets.”

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