Wabash on Friday unveiled its first rebranded trailer with the company’s new Wabash logo.
This reveal comes after Wabash announced a rebrand of the corporation, uniting its products and services, employees, customers and business partners as ‛One Wabash’ earlier this year.
“Our family of brands is stronger together and it’s exciting to see this vision brought to life on our trailers today,” says President and CEO Brent Yeagy.
Wabash says the rebrand follows other key milestones in Wabash’s strategic growth, including rallying employees around a new purpose of Changing How the World Reaches You; leveraging the Wabash Management System to scale excellence; reorganizing into a customer-centric operating model; and aligning the company’s financial reporting structure with the new organizational design and go-to-market strategy.
“The entire city of Lafayette joins Wabash in celebrating today,” says Tony Roswarski, mayor of Lafayette. “The new blue Wabash logo is a sign of Wabash’s continued commitment to innovation and community, and we are so glad that Wabash calls our great city of Lafayette ‘home.’”
Wabash’s entire line of industry-leading van trailers, platform trailers, tank trailers, truck bodies, process systems, and parts and services are also scheduled to be rebranded with the new Wabash logo by the end of the year.
