Rush selling pink mudflaps to support Breast Cancer research

Tps Logo Online Headshot
Updated Oct 6, 2022
Rush's limited edition mudflaps

Rush Enterprises is offering limited-edition pink mudflaps to raise awareness for Breast Cancer Awareness Month.

The pink mudflaps, which feature the Rush Truck Centers logo and iconic ribbon are available at all Rush Truck Centers locations throughout October. For every mudflap sold, Rush Truck Centers and mudflap manufacturer Roechling Industrial Gastonia will donate $4 to the Breast Cancer Research Foundation. 

“We are honored to help raise awareness for breast cancer by offering this mudflap to our customers, and by displaying it on our own company vehicles,” says Rusty Rush, chairman, president and CEO, Rush Enterprises. “Breast cancer has impacted the lives of many of our customers and employees, and we are proud to support an organization doing important work to save lives and improve outcomes.”

The Breast Cancer Research Foundation aims to prevent and cure breast cancer by advancing the world’s most promising research. Since 1993, BCRF-supported investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, metastasis and survivorship. There are more than 3.8 million breast cancer survivors in the U.S., and deaths from breast cancer have declined 40 percent since 1989.  More than 44,000 lives are lost to the disease each year, the company says.

Rush Truck Centers says the pink mudflaps come in three sizes, designed to fit all makes and models of commercial vehicles. They are .16 in., thick virgin UV-stabilized polyethylene resin with a smooth finish, curl-resistant and durable yet flexible and manufactured with pre-drilled holes for easy installation. 

Rush Truck Centers says it has already raised more than $9,000 dollars for the Breast Cancer Research Foundation by selling limited-edition graphic tees to its employees and customers throughout the United States. 

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover