Work Truck Solutions is expanding its focus in the heavy-duty commercial truck market.
The company announced Thursday it is launching new comprehensive resources to enhance offerings for dealerships and upfitters, and when coupled with expertise gained from more than a decade serving the commercial vehicle space, will bring additional attention to the demanding and evolving heavy-duty market.
Amidst this expansion, Work Truck Solutions is promoting Geoff Shepard as its new heavy-duty sales manager. Shepard, with over 20 years of automotive industry experience, including helping heavy-duty dealerships exceed sales goals and improve their advertising/merchandising efforts, holds multiple NADA Dealer Academy certifications. He is set to head the company's focused heavy-duty growth efforts.
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Work Truck Solutions is also actively engaged with key heavy-duty stakeholders to ensure platform developments and integrations meet industry-specific challenges, while benefiting all parties involved. Integrations with HD-focused OEMs, inclusion of net-zero vehicles, and hosting a learning resource center, further exemplify the company's commitment.
Work Truck Solutions also recognizes the heavy-duty market includes more than trucks. As a result, trailers, which are essential to the heavy-duty transportation and logistics industries, and are highly configurable, are also included in their uniquely customized inventory spectrum.
"We are leveraging all our experience and resources in this next step of HD development," says Aaron Johnson, CEO of Work Truck Solutions. "Our goal is to not only meet, but exceed the needs and expectations of the heavy-duty sector with the same level of expertise in configuration and use, as well as customer service commitment, that we've adhered to for well over ten years in the commercial vehicle ecosystem."
By expanding focus on heavy-duty trucks and trailers, Work Truck Solutions is set to further solidify their position as the go-to platform for a comprehensive range of commercial vehicle solutions, the company says.
