MEMA announces winner of Aftermarket Startup Challenge

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Tromml was declared the 2024 MEMA Aftermarket Startup Challenge winner during the Aftermarket Technology Conference on Oct. 14.

Tromml delivers business intelligence and profit-monitoring solutions based on AI technology and tailored to auto parts retailers, distributors, and manufacturers. RockED , a professional training technology provider, secured second place in the competition.

"We are thrilled to see Tromml recognized for its innovative approach to leveraging data to empower aftermarket businesses," says Chris Gardner, senior vice president at MEMA Aftermarket Suppliers. "This year’s competition was incredibly strong, and Tromml's solutions address a critical need for aftermarket companies to monitor and improve their performance in a competitive market."

The MASC competition took place during the Aftermarket Technology Conference, where Tromml and five other innovative startups presented their pitches to an audience of aftermarket industry professionals. The audience voted in real-time to select Tromml, recognizing its powerful solutions designed to help auto parts businesses optimize their operations and drive profitability.

The other finalists included Enervibe, PDM Automotive, RockED, Senzit and WeeL.

“We are honored to be chosen as the winner of the MEMA Aftermarket Startup Challenge,” says Lauren McCullough, founder and CEO of Tromml. “This recognition underscores the hard work and dedication of our team to provide the automotive aftermarket with the tools it needs to stay ahead of the curve. We look forward to continuing our mission of helping businesses grow through data-driven insights."

The MEMA Aftermarket Startup Challenge is an annual event that brings together the most innovative startups in the vehicle lifecycle industry, offering them a platform to showcase their technologies and connect with key industry stakeholders. Three leading venture capital and mobility startup accelerators supported the Challenge: Assembly Ventures, Automotive Ventures, and Capstone Financial Group.

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