Doleco USA has launched groundbreaking full-color digital printing technology for its cargo securement straps — the first such capability in America.
“Customers and distributors have basically lived with the same yellow webbing for decades, with only the name of the webbing manufacture stenciled on them,” says Ralph Abato, president and managing director of Doleco USA. “Now we have the ability to print virtually anything on these ubiquitous cargo straps, putting brand messaging in front of millions on our nation’s roads and highways.”
The state-of-the-art digital printer, installed at Doleco’s Charlotte manufacturing facility, transforms traditional cargo straps from basic yellow webbing with black stenciling into vibrant marketing tools capable of displaying photographs, multicolor logos and complex graphics.
Unlike traditional stenciling methods that require physical rubber stencils, wheels and ink pads, Doleco’s equipment operates like an advanced digital printing press. The technology eliminates the need for costly stencil creation and enables same-day sample production. The company says the pioneering printing method ensures immediate ink setting, preventing smudging and enabling faster production than conventional drying methods.
The system prints full-color images and graphics on 1-, 2-, 3- and 4-in., webbing, with all designs stored digitally for seamless reorders and easy modifications. With a minimum order of just 50 straps and free one-piece samples, Doleco says the technology makes custom branding accessible to organizations of all sizes.
The company adds leading trailer manufacturers and fleet operators are already embracing the technology’s potential for differentiation and brand enhancement for themselves, their dealers and their end users.
“This capability opens exciting new possibilities for our dealers to market our brand and their dealerships to other trailer operators on the road,” says Tim Ewing, director of platform products for MAC Trailer, which plans to show samples of the new technology at its upcoming dealer meeting.
For a very modest per-strap set-up fee — approximately half the industry standard — Doleco’s pricing makes professional customization affordable for diverse applications:
- Fleet Identification: Full-color company logos and contact information
- Theft Protection: Unique designs that make straps instantly identifiable
- Cause Marketing: Photographic ribbons and imagery for awareness campaigns
- Interactive Marketing: Trivia questions, promotional contests and QR codes
- Dealer Customization: Trailer manufacturers offering pre-branded units
The Charlotte facility can produce orders ranging from five to thousands of straps, with custom orders completed within days rather than weeks.
“It’s like the transition from the first half of The Wizard of Oz to the second half of the movie — going from black and white to full color,” Abato says. “This opens up a whole new opportunity of messaging, imaging, advertising and communicating.”
