Tag: Yokohama: Page 2

Growth strategies

Yokohama to participate in multi-channel marketing campaign

Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM! to include cause marketing campaigns, playground builds and annual title sponsorships. KaBOOM! is the…

March 22, 2015

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Yokohama moving commercial tire distribution center

Yokohama Tire Corporation (YTC) is moving its Western Region Distribution center to a newly constructed 658,000-square-foot facility in California.

July 23, 2014

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Yokohama picks Mississippi site to make truck tires

Yokohama Rubber Co. Ltd. (YRC) has picked West Point, Miss. as the site for a proposed $300 million truck and bus tire plant the company plans to build over the next two years. The plan got…

April 29, 2013