Procede Software celebrates 20-year milestone

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Updated Jan 29, 2021

Procede Software 20-year anniversaryProcede Software is celebrating its 20th anniversary this year.

The company, which has experienced exponential growth over the past nine years, credits its longevity and expansion to its strong relationships with customers, partnerships with OEMs and third-party solution providers, and employees’ commitment, along with a sharp focus on delivering customer value.

“Our growth to date is reflective of our commitment to working closely with the entire ecosystem — customers, partners, and OEMs — and developing a strategy with it, not outside of it,” says CEO Larry Kettler. “We are incredibly grateful to our customers for believing in and supporting us. They trust our software to run their businesses, and it is a responsibility we do not take lightly.”

Procede Software was founded to address the multitude of challenges the transportation industry was facing by challenging the status quo and employing the most innovative technology available at the time.

Long before the term “big data” was coined, Procede Software says it upended the existing industry model in which some DMS providers owned and charged for data access by providing data ownership to dealerships. The company says it was one of the first providers to utilize Microsoft SQL Server, a relational database designed to provide unprecedented data access. Procede Software was also among the first in the industry to emphasize user experience: while green screens were still standard among DMS solution providers, it embraced a modern, Windows-based user interface, the company says.

Today, the company says technology innovation and data access remain at the forefront of Procede Software’s charter.

The company recently broke new ground with the introduction of the latest version of its dealer management system, Excede v10.1, and a full suite of business intelligence tools, Excede Analytics. It continues to be a Microsoft Gold Certified Partner and adopts the latest versions of Microsoft SQL and optimizes its software to support it, both on-premise and in the cloud with Microsoft Azure. The company says it has been recognized for its ongoing technology leadership as the recipient of the Best in Biz Award Winner for Enterprise Software Product of the Year for the past two years running.

The company also has prioritized building long-term partnerships with customers, OEMs, and third-party partners from the outset. It engages customers in the product development process through the Procede Insider program, enabling them to test and provide vital feedback on features, enhancements, and upcoming releases.

Procede Software rounds out its customer service offerings with comprehensive education, training, and professional services, as well as an industry-leading customer support program with a 97 percent customer satisfaction rating. The company also partners closely with dozens of OEMs and third-party vendors to build deep integrations that streamline processes and workflows for its customers.

“As we think about where we started and where we are now, it is important to acknowledge this milestone as more than a reflection on our own longevity and growth. In fact, it is a celebration of the longevity and growth of our employees, partners, and customers. We wouldn’t be here without them,” says Kettler.

“Looking ahead, we’re prepared and excited to move forward on all fronts,” he adds. “We’ve put the internal structure in place to continue to scale in support of our customers as they scale, and we look forward to growing all our programs, and thoughtfully and strategically adding to them, as part of our ongoing effort to bring the greatest value possible to our customers.”

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