OptiCat, JNPSoft launch new logo and branding

Old and new logos for OptiCat and JNPSoft

OptiCat and JNPSoft are launching a new unified branding strategy in concert with the broader TecAlliance Group. JNPSoft and OptiCat will retain the offerings and positioning of each brand while also unifying their “go-to-market” approach.

OptiCat and JNPSoft brands are focused on the needs of suppliers and data receivers in North America that use the Auto Care Association ACES and PIES Standards. The companies say they are proud of their heritage and continued commitment to excellence and great customer service. They want their new logo to pay homage to their roots and build on brand legacy. This brand update provides the companies with an important and recognizable tool to market their innovative products effectively, the companies say.

The brand update is based on three pillars: customer orientation, identity and a contemporary look and feel. The companies’ products, services, reputation and relationships are their most valuable assets. Creating a strong brand provides them with a platform to market their unique offerings, for the benefit of their customers, they say. 

“We are very pleased to bring these two great brands to market at a time when the digitalization needs of the market are expanding rapidly,” says Charley Johnson, CEO of OptiCat and JNPSoft. “JNPSoft brings one of the most effective Product Information Management System (PIMS) in the market, the PartCat system, great OE data and superior data services, while OptiCat brings the fastest-to-market catalog data delivery services, great e-catalog services, and programs to bring suppliers and their channel partners closer together. Our new branding will help us to get our cohesive message to the market.”

“Unifying these two strong brands under a similar look and feel reflects the close cooperation and collaboration we enjoy with each other and with our customers,” says Nat Di Censo, chief operating officer of the Customer Programs Group of OptiCat and JNPSoft. “We will continually strive to make the OptiCat and JNPSoft team the best choice as service provider for the Aftermarket industry. Our new logo mirrors our ability to provide the best data solutions to our customers.”

“Our overall objective is to provide a cohesive and effective vehicle to better serve the needs of our customers in North and Central America,” adds Bryan Thueson, chief operating officer of the Major Programs Group of OptiCat and JNPSoft.        

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