
The 2025 Procede Software Conference is officially sold out.
The news was announced Thursday. Procede states the sellout marks another milestone as the conference continues to expand in size year after year, underscoring the value customers, partners, OEMs and industry luminaries find in the dynamic programming and networking opportunities.
The 2025 PSC is set for Oct. 13–16 at the Hilton San Diego Bayfront in San Diego.
“Selling out year after year — even as we move the PSC to larger venues and navigate a challenging climate in our industry — speaks volumes about how deeply Procede Software listens to our customers and delivers more than ever,” says Larry Kettler, CEO of Procede Software. “The energy, ideas and feedback from this event inspire us to keep raising the bar, and the 2025 PSC is set to be our most impactful conference yet.”
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Themed Elevate and Execute, Procede states this year’s conference equips attendees with the tools and strategies to boost business performance — then turn those insights into action.
Over three days, the PSC will deliver impactful breakout sessions, inspiring keynotes, major product announcements and hands-on learning opportunities to help dealerships elevate operations and achieve measurable results. Highlights include an in-depth look at the latest version of Excede, Procede’s AI-powered intelligent dealer management system; the third-generation Analytics platform built on Microsoft Power BI; the third-generation Lease Rental Solutions Suite; and the newly released Mobile Service Plus solution.
Procede adds attendees will also gain exclusive access to Procede’s product roadmap, partner integrations showcased at the Pit Stop Expo, and valuable networking events that foster industry connections.
“The PSC Conference is one of my favorite times of the year. It’s a lot of fun, but it’s productive fun. The presentations are great, and the staff is always open — you can talk with anyone, and you’re heard. That’s what I enjoy most: you bring up a topic one year, watch it move through the channels, and before you know it, it’s live and part of your day-to-day operations. You couldn’t ask for a better partner,” says Gregg Drury, operations manager at Sun State International.
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“Attend the user conference, and you see innovation everywhere. It’s all around you — in everyone you talk to and everything you’re shown. We go there to discover what’s new and to discuss what we want to see in the future. If you want to experience innovation, go to the user conference. You will be impressed,” adds Ken Ables, director of parts operations at Performance Truck.
Procede encourages early registration for future events and to stay connected through online channels for updates and announcements related to the PSC.