The upcoming Work Truck Show 2017 has added an educational session to offer attendees guidance on how to attract and retain young millennial employees.
Show organizers say millennials are now the majority generation in the U.S. workforce, and are stimulating new thinking in diversity, transparency, collaboration, flexible work and positive social atmospheres. The Special Session “What the Industry Needs to Know About Recruiting & Keeping Millennials … From Millennials” will address corporate challenges and opportunities of finding and retaining skilled young talent. The concurrent session “Becoming an Employer of Choice — Three Strategies for Creating Your Competitive Advantage,” will explore why nearly half of all employed millennials plan to change jobs in the coming year and what engagement strategies organizations can use to set themselves apart from other local employers.
The “Employer of Choice” session will be held from 9:30 to 10:45 a.m. on Thursday, March 16, and will be presented by Amy Hirsh Robinson, principal of Interchange Group. The “Recruiting & Keeping Millennials” session is set for 1:30 p.m. to 2:45 p.m. on Thursday, March 16.
The Work Truck Show, produced by NTEA, runs March 14–17 at the Indiana Convention Center in Indianapolis, Ind. Educational sessions begin March 14, and the exhibit hall is open March 15–17.
Additionally, for millennials already working for NTEA members, the Association offers Generation Next. For people relatively new to the vocational truck industry, it provides the opportunity to network with peers and ask questions pertaining to their career paths. At the Work Truck Show, the group is hosting the Generation Next Leadership Workshop and Networking Reception: The Rules of Engagement from 3 p.m. to 5 p.m. on Wednesday, March 15. The presenter, chosen by the group, is Josh Schneider, director of the Millennial and Employee Engagement Institute, NTEA says.
“Generation Next is a great opportunity to help members engage their new and upcoming people — the future of their companies — by helping them gain a broader perspective of the industry beyond just the function of their job, and get excited about the future of their careers,” says Derek Eng, director of information technology at NTEA, and liaison with Generation Next. “It’s a two-way street. Young people develop connections and resources they can use when encountering new challenges or needing to know more about an unfamiliar subject or discipline. At the same time, our involvement with this group has given the Association greater insights into the needs and perspectives of each incoming generation.”
Members of Generation Next also will participate in a panel discussion during the seesion “What the Industry Needs to Know About Recruiting & Keeping Millennials… From Millennials.” Event organizers say they’ll discuss their experiences, attitudes and work expectations, while considering what companies must do to become employers of choice in the new economy. The session will be moderated by Robinson.
