Stertil-Koni announced three major initiatives at its 17th Annual Distributor Meeting in Washington, DC and at the company’s U.S. headquarters in Stevensville, Md. May 4-8.

More than 80 company employees and representatives from Stertil-Koni’s exclusive distributor network, covering the U.S., Canada and the Caribbean attended.

Hosted by Stertil-Koni president, Dr. Jean DellAmore, and his team, the event served as the pre-launch of the company’s new heavy duty 2-post lift series, called the FREEDOM LIFT. It is currently scheduled to be available by the fourth quarter of this year.

“The FREEDOM LIFT addresses an important and growing customer segment and is differentiated by Stertil-Koni’s superior engineering and design approach,” DellAmore says. “Among its numerous attributes, hallmarks include fast lifting speeds, an extremely safe and independent mechanical locking system, and very smooth lifting and lowering synchronization. We anticipate that it will be a real game changer.”

The company also announced the formal introduction of The Stertil-Koni Sales Academy, a state-of-the-art, hands-on training facility, located at the company’s production plant in Streator, Ill. There, Stertil-Koni distributors, sales people, technicians and staff can participate in hands-on training for the complete range of Stertil-Koni lifting systems – including wireless mobile column lifts, in-ground scissor and piston lifts, as well as high capacity platform lifts – all under a single roof.

Finally, Stertil-Koni also announced plans to launch The Stertil-Koni Distributor Forum.

“This will be a secure, Distributor-based communication forum where our distributors, sales teams, techs and staff can collaborate and exchange ideas on a real-time basis 24/7,” DellAmore says.