Truck-Lite Holdings has changed its corporate name to Clarience Technologies, LLC, the company announced Monday.
According to the business, the name change reflects the company’s broader focus on providing total visibility to the commercial and recreational transportation industry through its family of technology-driven brands. The name Clarience is formed by combining “clarity,” which signifies the visibility and insight that the company brings to its customers, and “science,” which is how it is achieved.
“For over 65 years, we have been a leading innovator and manufacturer of the highest-quality, most trusted products for the commercial and recreational transportation marketplace,” says Brian Kupchella, CEO, Clarience Technologies. “As we have evolved, we’ve built a family of businesses — Truck-Lite, DAVCO, Road Ready, RIGID and Lumitec — each with strong market position and lasting customer relationships. We’ve also focused on our key capabilities in electronics and technology, building best-in-class telematics offerings and the most advanced lighting and safety systems available.”
Kupchella adds as the company continues to grow and innovate, it also has made several changes to its operations, including establishing a new global R&D center in Pittsburgh, near Carnegie Mellon University, and global headquarters in Southfield, Mich. The next step in the company’s transformation is rebranding its parent company to better reflect its mission to provide visibility and safety to the transportation industry through leading electronics, technology, telematics and data analytics capabilities, he says.
“We adhere to a simple principle: in transportation, the more you can see and be seen, the better,” Kupchella says.
Clarience Technologies is a family of brands. Customers, suppliers and partners will find no change in the quality of products or services offered, obtaining information on products or services or conducting business with Clarience Technologies or its brands. Each of the individual businesses will retain their current names and branding, and each will have access to additional resources and expertise from its parent company, Clarience Technologies.
All current contracts, agreements, ERP and billing processes will remain as they stand with the individual brands, Clarience says.
