FleetPride refreshes logo to stress service commitment

FleetPride's new logo and tagline

FleetPride is sporting a new look these days.

The company recently unveiled a refreshed logo that features the new tagline “Heavy Duty Parts & Service,” replacing its previous descriptor “Truck & Trailer Parts.” The new logo reflects FleetPride’s market strategy that places a strong emphasis on providing medium- and heavy-duty truck customers with access to the largest inventory of parts and delivering superior services through its network of service centers.

“FleetPride is unrelenting in its commitment to be the preferred solutions provider for heavy-duty parts and service, and our updated logo puts that vision front and center,” says Darren Taylor, FleetPride senior vice president of marketing and digital.

FleetPride’s parts and full range of service and repair solutions are available for all Class 6-8 vehicles and heavy-duty trailers. From everyday heavy duty semi-truck and trailer repairs to custom installations, mainstream driveline repair and tanker work, FleetPride Service Technicians can quickly diagnose and fix all makes and models, the company says.

“Though our tagline has changed, our dedication to keeping truck and trailer fleets operating and on the road remains the same. In fact, we’ve been able to strengthen our customer support through our strategic growth plan that has enabled us to deliver access to the largest inventory of parts and strategically located and highly specialized service centers with heavy duty experts that can create custom solutions that fit the individual needs of our customers,” says Taylor.

The company says it has added 10 service centers to its service operations within the past year, and now has 52 service centers across 25 states.        

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