Panelists announced for HD Aftermarket Dialogue real-world session

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Updated Oct 14, 2021
HDAD 2020

Organizers of the Heavy Duty Aftermarket Dialogue (HDAD) have announced panelists for its â€śLet’s Rap: A Real-World View of the Aftermarket” session. Moderated by Chris Patterson, consultant and former DTNA CEO and Volvo executive, panelists for the discussion will be as follows: 

  • Walt Frankiewicz – President, Haldex Americas & Executive Vice President Haldex AB, Haldex
  • Mike Hawthorne – President & CEO, Bendix
  • John Coll – Senior Vice President, Global Marketing, Sales & Services, Allison Transmission

The session will bring together industry leaders across segments and products, focusing the discussion on current business conditions, market disrupters, and innovations changing the market's landscape. Other topics covered will include: 

  • Insights into short- and long-term challenges and opportunities in the aftermarket
  • How the aftermarket structure and function will transform with new vehicle and business technology
  • Intuitions pertaining to supplier consolidations, and the every-changing complexities in componentry optimization
  • Management of supply chain bottlenecks and the resulting topsy-turvy OEM production schedules
  • Digital transformation and its impact on customer retention, service, sales, and support

[RELATED: HDAW opening show floor to new exhibitors in 2022]

HDAD 2022 is co-presented by the Heavy Duty Manufacturers Association (HDMA) and MacKay & Company and will immediately precede Heavy Duty Aftermarket Week (HDAW) 2022. Other topics on schedule for HDAD 2022 include: 

  • A deep dive into governmental legislation and its potential impact on the aftermarket industry
  • Macro-economic trends that will impact the industry over the next five years
  • MacKay & Company's Truckable Economic Activity report insight and Aftermarket Review

For more information about HDAD, and to register, please visit

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