Accuride retains services with Canadian marketing firm

Accuride Corporation announces it has retained the services of Specialty Sales and Marketing (SS&M), one of Canada’s leading sales and marketing agencies in the commercial vehicle market.

Accuride says it will tap SS&M’s extensive network of dedicated sales representatives who are strategically located close to Accuride’s prospects and customers. The team will represent Accuride’s ability to provide single-source supply of dependable steel and aluminum wheels and Gunite-branded wheel-end components, as it continues to expand the depth and breadth of its business relationships throughout the Canadian market.

Significantly increasing customer and prospect coverage, SS&M’s team of 13 dedicated sales representatives will strengthen Accuride’s Canadian sales and account management productivity, the company says.

The SS&M team will work under the leadership of François Albert, Accuride’s manager of Canadian sales.

“From British Columbia to Newfoundland, SS&M will be integral to Accuride’s renewed focus on growth within Canada’s heavy-duty market,” says Accuride Senior Vice President of Operations Scott Hazlett. “SS&M’s deep knowledge of the Canadian marketplace, extensive contacts within the industry and nimble footprint will be sales productivity and account management multipliers that will strengthen Accuride’s reach and customer support across Canada.”

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