Dana Nevins, founder and CEO of Web Shop Manager, has joined the list of presenters for ‘Aftermarket Briefings,’ a TED Talk-style educational session at next month’s Heavy Duty Aftermarket Week (HDAW) 2017 in Las Vegas.
Nevins will discuss how companies in the automotive aftermarket grow their businesses with personalized, engaging and intuitive websites and eCommerce solutions powered by rich product data. He will also detail various tools that are available currently to heavy-duty distributors to analyze their conversion rates and key website metrics to pinpoint the right formula for eCommerce success, organizers say.
Nevins’ knowledge in this area comes from personal experience.
Frustrated with the online business limitations of the 1990s, Nevins envisioned a tool that could handle the complexity of the emerging DIY automotive market and allow his clients to directly manage their own website with ease. As a “car guy” himself and a self-taught programmer, he embraced the challenge of building an eCommerce platform from scratch for the automotive industry.
This would also include a robust user driven content management system focused around rich content such as how-to guides, informational articles and user vehicle gallery with classifieds feature. Web Shop Manager as it would come to be known was one of the first eCommerce platforms to embrace user-generated content as a means to drive online traffic and sales, HDAW organizers say.
Under Nevins’ strategic leadership Web Shop Manager has won numerous awards including SDBJ Fastest Growing Companies, website design and customer service. As his business transforms the automotive eCommerce industry, Nevins’ forward thinking is paving the way for the future of online business.
