Gabriel is now developing educational interactive Point of Purchase displays, which will invite consumers to learn more about ride control.
The displays, which can be set up at a dealer or distributor facility, simulates realistic traveling characteristics encountered by shocks in everyday use. Gabriel says they are designed to provide customers understandable and useful information on shock absorbers and struts and their important role vehicle comfort and safety.
Featuring technically accurate but easy to understand information on how shocks and struts affect a vehicle’s stopping capabilities, the interactive displays also include additional signs that indicate worn or failed ride control, Gabriel says.
The Point of Purchase displays are due to be tested in partnership with a major retail store – 300 outlets across the US will be participating in the test, the company says.
“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” says Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”
