One hundred years later, Yokohama has evolved into a major $6 billion global brand, manufacturing technologically advanced, environmentally sensitive world-class products for a variety of industries such as automotive, marine, aerospace and even golf. In celebrating its 100th anniversary, Yokohama has facilities in 120 countries and employs more than 20,000 people worldwide.
“This is a remarkable achievement for Yokohama,” says Hideto Katsuragawa, YRC Member of the Board and Senior Managing Officer, CEO of Yokohama Corporation of North America (YCNA) and CEO of Yokohama Tire Corporation (YTC) in the United States. “Yokohama has succeeded for 100 years through pioneering technology and innovation.”
Yokohama entered the U.S. market in 1969 with the establishment of YTC, which was first based in Montebello, Calif. YTC’s steady growth in the U.S. led to the opening of several facilities, including tire manufacturing plants in Salem, Va., and West Point, Miss., as well as a recently opened Technical Development Center near Charlotte, N.C.; several distribution centers, including a new major facility in Chino, Calif.; and Yokohama’s new U.S. headquarters in Santa Ana, Calif.
Outside of the U.S., Yokohama’s North American presence includes facilities in Canada and Mexico.
“We’re proud to celebrate 100 years of continuous growth in tire innovation but we are not resting. We are on the move, and look forward to our next 100 years of being the best manufacturer and supplier in the rubber and tire industry,” Katsuragawa says.
