Stanley Black & Decker announced Thursday it successfully completed its purchase of the Craftsman Brand from Sears Holdings Corporation.
“We are pleased to complete the purchase of the Craftsman Brand, a legendary American brand with tremendous consumer awareness built on a legacy of providing reliable products at a good value and standing behind them,” says James M. Loree, president and CEO at Stanley Black & Decker. “We will invest in the brand with a focus on quality, innovation and U.S. manufacturing, with the goal of rapidly increasing sales through new channels and will provide more information on our distribution plans as they are developed.
“We are confident that we can grow Craftsman while continuing to execute on our other core strategic initiatives, leveraging our world class innovation, commercial and operational excellence and experienced team. We also understand the Craftsman warranty is important to existing customers and intend to honor existing and offer similar warrantees going forward. As we continue our growth journey, we will pursue opportunities across the portfolio to build upon our world-class franchises to create shareholder value.”
Craftsman has a rich legacy as an iconic brand within U.S. in power and hand tools, storage products and other areas. The breadth of brands under the Stanley Black & Decker umbrella will provide even more solutions to the end-user, the company says.
