“Navigating Sustainable Growth” will be the theme at this year’s HDA Truck Pride annual membership meeting, scheduled next month at the JW Marriott Grande Lakes in Orlando, Fla.
Now in its seventh years as a sales and marketing organization, HDA Truck Pride membership continues to initiate successful and innovative programs in an evolving industry. HDA Truck Pride says anticipating market dynamics and leveraging technology and training are keys for sustainable growth.
“We’ve embraced a data-driven product marketing strategy and understand how to leverage category management through the vast supply chain,” says Don Reimondo, president and CEO. “Our goals for the 2017 meeting are to engage our supply chain partners and enable our membership to focus on continuous improvement and sustainable growth.”
Sustainable growth is critical to the longevity of HDA Truck Pride, the company says. The groups adds that it will execute an agenda to equip its membership and suppliers with the tools necessary to thrive in the marketplace.
This year’s event agenda is filled with sessions introducing improved sales tools, marketing programs and technological enablers, just to name a few. Additionally, the HDA Truck Pride staff and business development team will be reinforcing the theme with training sessions to demonstrate some of the new and improved tools available exclusively to HDA Truck Pride members, the company says.