Accuride Corporation has realigned its sales and marketing organization following the company’s acquisition of KIC LLC.
The company says the new organizational structure and assignments strengthen the geographic coverage of Accuride’s regional sales team and assigns sales leaders to direct customer relationship and business growth in the OEM, trailer, aftermarket and military business segments.
Chad Monroe has been appointed to senior vice president, Sales and Marketing and Business Development, to lead its global sales and marketing function. Reporting directly to Accuride President and CEO Rick Dauch, Monroe is responsible for all corporate sales and marketing activities in the global truck and trailer OEM and aftermarket segments.
He will work closely with the Accuride executive leadership team to support the continued expansion of Accuride’s wheels, gunite and KIC businesses. Monroe served as vice president, OEM Sales and Business Development for Accuride since 2014.
“Accuride has re-shaped our sales and marketing team to better serve our global customers and support the strategic expansion of our business,” Dauch says. “This new structure – which benefits from the addition of veteran KIC sales personnel – broadens our regional coverage to increase customer contact and service worldwide. We have also appointed dedicated sales leaders to grow our business in the principal industry segments and sales channels we serve. These improvements reflect our response to conversations with customers, input from our distributor advisory council and our commitment to deepen relationships with customers on a global basis.”
Following are the leaders of Accuride’s integrated sales and marketing team reporting directly to Monroe.
In addition, Barbara Coleman, formerly a member of the KIC sales team, is promoted to director, National Accounts and Buying Groups, reporting to Hofley.
