Yokohama announces price increase

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Updated Aug 1, 2017

Yokohama Tire Corporation announced today it will implement a price increase of up to 4 percent on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective September 1. Some in-line adjustments on consumer tires will also be implemented at the same time.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” says Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”

This is the second price increase for Yokohama this year.

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