HDA Truck Pride‘s Tina Alread has been recognized as an Aftermarket Industry Leader by Northwood University, in partnership with the Auto Care Association, AWDA, and MEMA, for her unwavering dedication to aftermarket education.
HDA Truck Pride says the Aftermarket Industry Leader award is reserved for industry leaders whose significant contributions have shaped this industry and provided a strong educational platform for future leaders to gain a foothold. Alread has passionately embodied these ideals for nearly three decades.
Currently the vice president of marketing and communications for HDA Truck Pride, Alread has led strategic marketing and communications activities, and historically sales, for eight years. Prior to joining the prominent marketing group, she led all commercial channel sales at AxleTech for three years. The first 18 years of her career were spent at Federal-Mogul Corporation, with an intense focus on the commercial vehicle aftermarket, both in distribution and business development for independent distributors and the fleets. Alread is on the Membership Committee of Women in Auto Care, involved in Women in Trucking, on the ACA Blue Ribbon Committee, a part of GenNext HD, and a Member of TMC, HDA Truck Pride says.
“Northwood chose the perfect honoree in Tina. She understands the industry, she knows the customers, and she can roll up her sleeves and teach an installation clinic,” says Don Reimondo, president at HDA Truck Pride. “In addition to these attributes, she is a role model for future leaders because she is financially astute, and familiar with innovations impacting our industry over the coming years. She epitomizes the aspirations for this prestigious award.”
In her spare time, Alread enjoys volunteering with her wonderful kids at the Humane Society of Michigan. She also gives her time and considerable talent to Women of Work Skills and 100 Women Who Care in Livingston County. She also loves to walk, scrapbook, and travel. She holds an MBA from the University of Cincinnati, and a BA in Business from Adrian College.
