GenNext hosting third-annual industry No Limit Hold’Em showdown

Heavy Duty Aftermarket Week (HDAW) in Las Vegas has been the site of many interesting industry events and receptions, but none quite like the annual industry poker tournament, held the same week at the Mirage.

Entering its third year sponsored by GenNext, and 10th year overall, this event pits top manufacturers and distributors against each other in a friendly but cut-throat Texas Hold’Em style cards tournament.

New to this year’s event is a team champion along with the normal individual champion. GenNext says each team sponsor is allotted five spots in the competition and the team who earns the most prize money at the end of the night wins the team competition.  This year’s team sponsors include: Bendix, Datalliance, Donaldson, Dorman, Federal-Mogul, Firestone, Grote, Kit Masters, MEI, Phillips Industries, SKF and Truck-Lite.

“Last year’s event came down to three industry icons – Bill Mirth (Federal-Mogul), David Willis (CRW Parts) and Greg Klein (Inland Truck Parts) – with Klein pulling out a miraculous victory,” says GenNext Vice Chairman Nick Seidel (Action Truck Parts).  “This year’s event adds the intrigue of a team champion, but more importantly, this event draws a great number of HDAW attendees who support the ongoing work of GenNext.”

This year’s event will take place at 7:30 p.m. Wednesday, Jan. 24, 2018, in the Mirage Poker Room. Anyone who attends HDAW is allowed to enter the event individually for $130.

To register, please go to and click on the Events tab.

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