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Meritor introduces new, comprehensive good, better, best product strategy

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Updated Jan 24, 2018

Meritor on Tuesday at Heavy Duty Aftermarket Week (HDAW) in Las Vegas unveiled its new, more complete product portfolio with distinct aftermarket brands that include multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage.

“Meritor’s comprehensive portfolio delivers the right parts, performance and price for each life stage of trucks, trailers and buses, offering quality products to lower fleets’ total cost of operation,” says Brett Penzkofer, vice president, Aftermarket, North America. “Parts available through our family of brands are backed by industry-leading Meritor warranties and complete product support to match any performance or cost objective.”

To help customers choose the parts that are right for them, the brands are segmented into good, better and best price and performance tiers:

With this launch, Meritor claims it is one of the few suppliers that manufactures or approves for sale lifecycle aftermarket parts that include support and availability. Unlike many low-cost suppliers, Meritor doesn’t sacrifice quality for price. All Meritor Aftermarket parts brands are Meritor engineering-approved to meet the right performance specs at the right price points throughout the entire lifecycle journey. Products in each distinct brand are validated to meet or exceed relevant industry standards for safety, reliability and durability.

“Today’s truck operators strive to maximize life and uptime from their current fleets of trucks and trailers, and they’re focusing on delivery, speed, availability of quality parts and overall operating costs,” Penzkofer says. “With our new brand structure, we’re offering high-quality parts across the board at better prices with the convenience of one-stop shopping to help our customers save time.”

Meritor also announced Tuesday it has enhanced its dedicated driveline website and teased its 2018 regional training schedule for the aftermarket.

The company says its driveline website has been expanded to offer customers more comprehensive aftermarket driveline information, including the new “Best Line. Bottom Line.” driveline interactive product comparison.

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