The independent aftermarket has a wide selection of industry organizations that can be beneficial to a business owner or executive. Here’s a quick rundown on each.
HDA Truck Pride
Though the New Year’s Day merger of HD America and Truck Pride in 2011 was the official formation of HDA Truck Pride, the group has roots dating back to 1982, making it the longest tenured sales and marketing group in North America.
And the organization defines itself as such. HD America might have started as a buying group, but HDA Truck Pride Vice President of Sales and Marketing Tina Hubbard says today’s organization does so much more.
“The group has taken on a different tone and purpose,” she says. “Our goal is to do things for our members that they individually cannot do for themselves.”
She says the organization’s current list of initiatives in that area include regional and national marketing, the creation of a product training library, an online sales portal, employee recruitment, an expansive service provider network, national account management and, of course, supplier purchasing negotiations.
“We have a saying, most of our members spend more time in their business than on their business, and we try to help them by looking up and seeing and doing some of those other things,” Hubbard says.
