With these name changes, Hankook says it is establishing a unified brand system, and these changes should represent a turning point in enhancing future competitiveness.
The company says “is an attempt to cope with the era of the fourth Industrial Revolution, which increases the uncertainty of the future industrial ecosystem, to strengthen the business competitiveness of individual affiliates, and to lay the groundwork for continuously promoting destructive innovation that will challenge new business development.”
The company’s U.S. subsidiary will remain Hankook Tire America.
