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Alliance Parts adds locations, product lines

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Updated Jul 25, 2019

Alliance Parts Store InteriorWith the recent addition of new retail locations and more value-based aftermarket truck parts to its portfolio, Alliance Parts says it is fulfilling Daimler Trucks North America’s (DTNA) vision of a one-stop solution, providing exceptional customer service and parts. The growing parts portfolio, increasing retail footprint and ability to deliver parts in 24 hours or less will benefit customer uptime, the company says.

Alliance Parts has added more than 11 new value product lines to its portfolio. The addition of the new parts — which includes items ranging from diesel exhaust fluid filters and air brake compressors to slack adjustors — broadens an expansive portfolio of products available at dealerships, as well as stand-alone Alliance Parts retail locations.

Alliance Parts also has recently opened 13 new stand-alone retail stores in North America, in locations including Hartford, Conn., and St. Cloud, Minn., and has also expanded retail areas at 22 different dealerships.

“We set aggressive goals to expand our retail footprint and value-based product offerings to meet our long-term objective of creating superior experiences that will help our customers get back on the road,” says Brad Williamson, director, Alliance Parts and Detroit Reman marketing and sales. “We’re proud of the strides we’ve already made with our new products and retail locations and we’re continuing our push to be the customers’ first choice for value parts.”

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