Navistar opens six Fleetrite retail stores as part of anniversary

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Updated Sep 5, 2019

Navistar Fleetrite brandFleetrite, the all-makes and models aftermarket truck and bus parts brand from Navistar International, celebrated its 50th anniversary Monday. And in conjunction with this milestone anniversary, the brand also announced the opening of six new retail locations, including the brand’s first store in Latin America.

Fleetrite says its new facilities can be found in Clearwater and Brooksville, Fla.; Henderson, Nev.; Alamogordo and Hobbs, N.M.; and San Pedro Sula, Honduras. Navistar says the expanding brick-and-mortar network for Fleetrite is part of the company’s Aftersales Vision 2025 strategy to become the premier solutions provider and OEM of choice for trucking customers across North America.

“We are committed to steadily increasing our market footprint by building standalone Fleetrite retail locations to allow dealers to address underserved markets, reach new customers and enhance relationships with existing customers,” says Mark Reiter, vice president, Global Product Support, Navistar.

Over the past 50 years, Fleetrite has grown from one product line to more than 80, establishing a solid reputation throughout the industry as a provider of strong, quality aftermarket all-makes truck and bus parts at competitive prices. The brand has experienced six consecutive years of double digit revenue growth, and today Navistar says its features more than 15,000 parts at 700 locations nationwide, including International and IC Bus dealerships.

Regarding the new locations, Navistar has been supporting Fleetrite’s growth by working with dealers to determine the most ideal locations for new stores. Using heatmaps, data is collected in market areas that are overlooked in parts sales and new stores are utilized to better serve these areas. There are plans to open 5-10 additional parts only locations in the coming months, the company says.

“With a keen interest in being easier to do business with, we’ll continue to open more parts-only locations to fill parts shortage gaps around the country in an effort to increase customer efficiency and productivity,” says Josef Kory, senior vice president, Parts, Navistar.

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